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The exponential growth of e-commerce in recent years has led many brands to recognize that e-commerce is no longer the future, but the present for numerous organizations. Bosch Automotive Aftermarket saw the opportunity to extend its operations from offline to online by launching an official store on Mercado Livre.
According to Morgan Stanley, as many companies adopt marketplaces to boost sales and get closer to consumers, Mercado Livre now accounts for 45% of Brazil’s e-commerce volume.
Building a Business Model for Digital Platforms
Through customer research, Bosch identified a strong need to simplify access to product and service information and give clients the option to choose products across multiple platforms. Acting on this insight, Bosch studied the market and developed strategies to offer competitive prices, fast delivery, and responsive service across the supply chain.
Lucas Frugis, Digital Product Manager at Bosch Brazil, adds:
“Our decision to develop an official Bosch store on Mercado Livre was driven by the new purchasing behaviors consumers increasingly research online and sometimes complete their purchases offline. This trend needed to be replicated digitally.”
Digital Sales Strategy Challenges for Bosch Brazil
Bosch’s digital transformation project with Alephee has been underway for about 18 months. During this partnership, the teams worked closely to reinforce Bosch’s vendor relationships nationally. While the initial focus was on Brazil, Bosch plans to expand these efforts internationally.
Internally, one major challenge was embracing digital operations. As Lucas notes:
“Our team had to learn a new digital dynamic and adapt numerous processes to continue delivering the best solutions to our clients.”
Developing the Digital Catalog with Alephee
One of Bosch Brazil's key goals is to digitize all auto parts for sale on Mercado Livre. Bosch relies on Alephee to convert product data into detailed marketplace listings.
Under an omnichannel strategy, Alephee assists in creating, digitizing, and sharing Bosch’s digital catalog with wholesale distributors and retailers boosting online sales across multiple e-commerce sites. Cataloging auto parts is delicate work that requires precision due to large volumes and complex product specifications.
Bosch benefits from Alephee’s cataloging and reporting tools, which allow the company to share product data with sellers and monitor their activity from listing to sale.
Next Steps with Bosch Brazil
We’re confident this collaborative effort will pay off soon. The quality and detail Alephee provides allow Bosch to extract valuable sales insights and adjust their e-commerce strategies effectively.
Digital Marketing Analyst Maysa Botelho explains:
“In many companies, data is scattered across spreadsheets and systems, making the process complex and prone to information loss. With Alephee, we implemented a cloud-based solution that centralizes control, provides accessibility, and accelerates listing and sales launch across the commercial chain.”
About the Bosch–Alephee Partnership
During a visit to Mercado Livre, Bosch learned about Alephee’s business model and solutions. Nearly two years later, the partnership stands strong and fruitful.
Digital Product Manager Lucas Frugis states:
“The flexibility and closeness shown from the beginning assured us that Alephee was the ideal partner for our needs.”
Alephee’s Head of Sales, Valéria Mancini, adds:
“Bosch is a great example for industries. By embracing digital and strengthening its partner network, Bosch sets a standard. When a company of that size moves, the whole market benefits.”
About Bosch Automotive Aftermarket
Bosch Automotive Aftermarket supplies workshops and the aftermarket with advanced diagnostic tools and a wide range of replacement parts for passenger and commercial vehicles.
Operating in over 150 countries, Bosch delivers parts quickly via its global logistics network, backed by quality and technological expertise.
