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The Best Business Model: Innovate
With the goal of continuing to expand its boundaries and always betting on quality and innovation, Libus decided to optimize its business by taking its strategy to the online environment. The development of the official store on Mercado Libre began with the sale of specific products and the intention of building a network of distributors that already had a digital presence. Nicolás Bucher states that “the brand was already working with e-commerce and that the exponential growth of recent years found them well prepared to take the strategy to the next level.”
#ShareCatalog. This second stage is something we at Alephee always encourage. We consider it just as important as creation itself. Encouraging new brands, distributors, and sellers to engage in e-commerce can take time. When asked how Libus deals with those who do not know or do not want to participate, Nicolás states that there are two paths: the short one is convincing them one by one, explaining that sharing a catalog helps reach new horizons of growth with the support of an extensive network of sellers. Libus’ experience proves this. The long path is “organizing events and webinars with sales leaders from each category to show the advantages and ease of quickly joining the online world.”
The Challenges Ahead: Educating Everyone Involved
Often, the numbers speak for themselves. In just 3 months, Libus managed to expand and take its products to up to 6 countries. The rapid results reinforce the value of working with a consultancy like Indol. Libus sets trends in everything it does while striving to lead the manufacturing of the products it sells. But behind this quality project, there is something even greater.
The strategy designed together with Indol and Aleph Solutions included the development of an official store on Mercado Libre. In addition, a digital catalog was created to be shared and distributed across selected marketplaces. Libus chose to work with Magento and connect its catalog to Mercado Libre. Since then, it has sought to expand its B2B business (supply chain digitalization), aiming to attract more distributors and so-called “sub-distributors” who understand the program’s logic.
Today, Libus offers a turnkey catalog and uses Aleph Solutions’ platform to manage, oversee, and automate the entire process — something essential for continuous growth in the digital universe. Nicolás states that Libus wants to be a branding strategy reference for other brands in Latin America.
Solutions Found with Alephee
In a short time, they managed to expand into several countries, with a presence not only in marketplaces but also with factories and their own logistics. On the Aleph platform, they already have more than 600 SKUs — more than double the initial amount. This growth is supported by Aleph Solutions’ ability to create kits and bundles for selling multiple products in a single purchase. As Sergio Martinez from Indol highlights, their management needs find “a solid tool and a great team” to properly analyze the entire business.
Brands as a Reference for Those Not Yet in E-commerce
The Libus case is one of the best examples of how a brand can lead an inclusive e-commerce strategy, inviting other players to grow within its ecosystem. The catalog, as stated by Julio Federico from Indol, is “the backbone” of every online strategy: “Managing your own ERP or administration system (sales, products, billing, logistics, collections, etc.) in an integrated way – as happens with Aleph – allows making fundamental decisions,” he adds.
These decisions stem from the options brands provide their distributors and sellers through the creation of shared digital catalogs, business models integrated into the commercial chain, and supply and logistics solutions. Libus is an example of a brand that provides security through the quality of its products while boosting the growth of its commercial network, recognizing the value of its partners. “Many still work behind the counter in the traditional way. It’s time to invite them to e-commerce and continue growing digitally,” concludes Nicolás Bucher.
This is a case where the brand previously did not operate with e-commerce alongside its distribution channels due to lack of knowledge. Today, with technology and well-defined business decisions, it actively participates in the commercial strategy of its entire channel, offering structure, tools, and a competitive future in a healthy and transparent environment. All this success was only possible thanks to the vision of its CEO, Lucas Argul, who believes this is the path to follow.
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About Libus and Its Structure
Libus is an Argentine company with regional presence, a leader in the manufacturing of personal protective equipment. It has industrial plants in Argentina, Brazil, and Chile, and expands its supply model to up to 15 countries across the Americas. It also has strategic partnerships in the United States, Peru, Paraguay, Brazil, Chile, and Bolivia.
About Indol
A consultancy certified by Mercado Libre with extensive experience in the industrial sector, online commerce, and the creation of digital strategies. Through technological tools and innovation, it develops integrated, sustainable, and profitable B2B/B2C sales channels that provide an excellent shopping experience. It has a team of more than 20 collaborators focused on improving the revenue and profitability of the accounts served.
About Alephee
We are a platform that helps brands digitize and share their product catalogs with distributors and retailers, boosting online sales in marketplaces and e-commerce sites.
