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Tommasi opens its doors to develop one of the most comprehensive and integrative e-commerce projects in Alephee’s history. Discover how this implementation seeks 100% digital supply and sets new goals for the future.
Tommasi is a nationally recognized distributor in the automotive parts sector. Since 2018, it has sought to keep pace with the e-commerce advances in the industry. To do so, it developed an online strategy based on a customized platform (with its full product portfolio), aiming to better position itself in the market and expand its sales and support channels. For its integrative features, Tommasi chose to work with Alephee’s team to tackle the challenges of digital commerce.
Business models and the importance of a product catalog
Tommasi already used an installed software. However, due to integration needs, it began working on Alephee’s platform to build a digital product catalog that would underpin its entire e-commerce strategy. This starting point enabled efficient business information management and opened the door to broader sales goals — reaching new markets and digitally supplying its traditional commercial chain.
Tommasi created its own e-commerce site, a key tool for clients, offering accurate information, professional images, and real-time stock and pricing updates. As a wholesale distributor, it serves as the main supplier to resellers. Expanding into digital sales can be daunting, especially in a sector where precision is crucial to ensure customers buy the correct parts for their vehicles.
Despite the challenges, brands and distributors agree: the benefits are worth it. A single platform to manage e-commerce and help partners is invaluable. It allows businesses to scale in B2C while digitizing B2B supply and fostering collaboration. Creating a digital product catalog is just the beginning of a limitless business model.
Challenges along the way
Tommasi acknowledges that the biggest hurdle is taking the first step. Many brands avoid e-commerce due to lack of knowledge or fear of competing with distributors. To these hesitant businesses, we invite you to speak with Alephee’s team and explore the inclusive benefits of a well-crafted digital strategy.
One specific challenge Tommasi faced was adopting and mastering new digital tools. Alephee resolved this by providing training, enabling faster, more effective customer support.
An integrative strategy
Tommasi strengthens its leadership by placing e-commerce at the center. With ambitious goals, it becomes a beacon for brands, distributors, and sellers. Here are the three pillars of its strategy:
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A 100% digitized product catalog on Alephee, shared across all online sales channels, including Alephee Digital Shelf. From this catalog, the entire e-commerce strategy and business models are structured.
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Supply digitalization via Alephee Supply Center, providing each brand/distributor with a personalized portal preloaded with their structured catalog.
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Sales channel digitalization with Alephee Sales Channels: At Tommasi, this digital transformation plan was adopted to align with customers’ new needs. Thanks to this tool, the company developed new sales and logistics channels while redefining business objectives.
Alephée supported the entire journey — from catalog setup to strategic reviews — streamlining processes, boosting online visibility, and enhancing the customer experience. Since its first steps with our platform, Tommasi has recorded consistent growth and trust.
New logistics paths and dropshipping
Dropshipping is a key feature for indirect sales. Tommasi invested in tech, creating specialized departments and workflows. Digital delivery improves traceability, allowing products to be sold even if not physically in store or in stock.
