--- title: "Automotive Digital Transformation: GM, Alephee and Mercado Libre Lead the Change in Latin America" description: GM, Alephee, and Mercado Libre lead the digital transformation of the automotive market in Latin America through innovation and strategic collaboration. image: https://afterdrive.alephee.com/hubfs/podcast-img.png --- ## [![Alephee ](https://afterdrive.alephee.com/hs-fs/hubfs/Stick%20logo%20-%20%20250%20x%20101%20PX-1.png?width=600&height=242&name=Stick%20logo%20-%20%20250%20x%20101%20PX-1.png "Alephee ")](https://afterdrive.alephee.com/es/) - [Follow us on LinkedIn ](https://www.linkedin.com/company/alephee/posts/?feedView=all) - [Follow us on Instagram ](https://www.instagram.com/somosalephee/) - [Follow us on Facebook ](https://www.facebook.com/SomosAlephee) - [Follow us on Facebook ](https://www.youtube.com/@somosalephee) [✕](https://afterdrive.alephee.com/en/blog/automotive-digital-transformation-gm-alephee-mercado-libre-latin-america#mnmd-offcanvas-primary) [**](https://afterdrive.alephee.com/en/blog/automotive-digital-transformation-gm-alephee-mercado-libre-latin-america#) - [**Share ](http://www.facebook.com/share.php?u=https://afterdrive.alephee.com/en/blog/automotive-digital-transformation-gm-alephee-mercado-libre-latin-america) - [**Tweet ](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://afterdrive.alephee.com/en/blog/automotive-digital-transformation-gm-alephee-mercado-libre-latin-america) - [**Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://afterdrive.alephee.com/en/blog/automotive-digital-transformation-gm-alephee-mercado-libre-latin-america) [**](https://afterdrive.alephee.com/en/blog/automotive-digital-transformation-gm-alephee-mercado-libre-latin-america#newspaper-comments) ![](https://afterdrive.alephee.com/hubfs/podcast-img.png) Audio Episode • Duration 05:47 In this special episode, we explore how General Motors, Alephee, and Mercado Libre are revolutionizing the auto parts market in Latin America. From Argentina to Brazil, Chile, and Colombia, these three powerhouses are collaborating to drive the digital transformation of the automotive aftermarket. Listen now Join us for an exclusive tour of GM's Industrial Complex in Alvear, Santa Fe Province, where over 1.6 million vehicles have been produced in its 25-year history. With direct insights from leaders like Gastón Zelerteins (CEO of Alephee), Jonathan Saiegh (COO of Alephee), Carolina Gotter and Mariano Vainstein (Mercado Libre), and executives from General Motors, we discover how Industry 4.0 technology, dealer integration, and the opening of digital channels are setting a new standard in the industry. We dive into the launch of Chevrolet's official parts website, the expansion of the Chevrolet Official Store on Mercado Libre, and how these actions create a more transparent, efficient, and secure shopping experience. This episode provides an essential look into the future of e-commerce for auto parts, where innovation, strategic collaboration, and customer experience converge to define a new paradigm. ![Alephee](https://afterdrive.alephee.com/hubfs/AfterDrive/Autores/img-autor-alephee.png) [Alephee](https://afterdrive.alephee.com/en/blog/author/alephee) Specialists in digital transformation of the automotive ecosystem, supporting the end-to-end evolution of the sector. ### Brazil has broken the record for recycling used lubricating oil! [**Previous article ](https://afterdrive.alephee.com/en/blog/brazil-record-used-lubricating-oil-recycling) ### Interview with Gastón Zelerteins, CEO of Alephee, at the LATIN TYRE & AUTO PARTS EXPO [Next article** ](https://afterdrive.alephee.com/en/blog/latin-tyre-auto-parts-expo-2025-alephee) #### Novedades - [![image](https://afterdrive.alephee.com/hubfs/NOTA%20ANA%20httpsapp.hubspot.comblog8311758editor207490104200content%20(1)-1.png)](https://afterdrive.alephee.com/es/blog/carrera-automotriz-america-latina-alianzas-crecimiento) [Soluciones](https://afterdrive.alephee.com/es/blog/tag/soluciones) ### [La carrera automotriz en América Latina: ¿por qué las alianzas definen el crecimiento?](https://afterdrive.alephee.com/es/blog/carrera-automotriz-america-latina-alianzas-crecimiento) - [![image](https://afterdrive.alephee.com/hubfs/Nota%20Ana%20httpsapp.hubspot.comblog8311758editor207490072649content.png)](https://afterdrive.alephee.com/es/blog/sector-automotriz-crecer-en-conjunto) [Autopartes](https://afterdrive.alephee.com/es/blog/tag/autopartes) ### [¿Por qué el sector automotriz está aprendiendo a crecer en conjunto?](https://afterdrive.alephee.com/es/blog/sector-automotriz-crecer-en-conjunto) - [![image](https://afterdrive.alephee.com/hubfs/PORTADA%20After%20Drive%20-%20Highlights%202025%20-%20Alephee.png)](https://afterdrive.alephee.com/es/blog/retrospectiva-2025) [Eventos](https://afterdrive.alephee.com/es/blog/tag/eventos) ### [Retrospectiva 2025: Escala, innovación y nuevos hitos para el aftermarket latinoamericano](https://afterdrive.alephee.com/es/blog/retrospectiva-2025) [![ZF](https://afterdrive.alephee.com/hubfs/AfterDrive/Ads%20-%20Free/img-ads_ar-zf2.png "ZF")](https://communities.alephee.com/brands/zf~argentina) - [![image](https://afterdrive.alephee.com/hubfs/PORTADA%20After%20Drive%20-%20Alephee%20e%20Stellantis%20juntas%20no%20futuro%20do%20e-commerce%20automotivo-3.png)](https://afterdrive.alephee.com/es/blog/alephee-stellantis-innovacion-ecommerce-automotriz) [Eventos](https://afterdrive.alephee.com/es/blog/tag/eventos) ### [Alephee y Stellantis juntas en el futuro del comercio electrónico automotriz](https://afterdrive.alephee.com/es/blog/alephee-stellantis-innovacion-ecommerce-automotriz) - [![image](https://afterdrive.alephee.com/hubfs/165-1.png)](https://afterdrive.alephee.com/es/blog/convenção-stellantis-parts-services-reúne-parceiros-e-concessionários) [Eventos](https://afterdrive.alephee.com/es/blog/tag/eventos) ### [Convención Stellantis Parts & Services reúne a socios y concesionarios](https://afterdrive.alephee.com/es/blog/convenção-stellantis-parts-services-reúne-parceiros-e-concessionários) - [![image](https://afterdrive.alephee.com/hubfs/Tu%20negocio%20esta%20presente%20en%20las%20busquedas%20on%20line%20de%20la%20industria%20automotriz.png)](https://afterdrive.alephee.com/es/blog/busquedas-online-industria-automotriz) [E-commerce](https://afterdrive.alephee.com/es/blog/tag/e-commerce) ### [¿Tu negocio está presente en las búsquedas online de la industria automotriz?](https://afterdrive.alephee.com/es/blog/busquedas-online-industria-automotriz) [![Cromosol](https://afterdrive.alephee.com/hubfs/AfterDrive/Ads%20-%20Free/img-ads_ar-cromosol.png "Cromosol")](https://www.cromosol.com/) #### Related news [![image](https://afterdrive.alephee.com/hubfs/img-Do%20estoque%20%C3%A0%20entrega.png)](https://afterdrive.alephee.com/en/blog/from-stockroom-to-delivery-ecommerce-reinventing-tire-sales) [Sales Management](https://afterdrive.alephee.com/en/blog/tag/sales-management) ### [From Stockroom to Delivery: How E-commerce is Reinventing Tire Sales](https://afterdrive.alephee.com/en/blog/from-stockroom-to-delivery-ecommerce-reinventing-tire-sales) Explore how e-commerce is transforming tire sales with broader reach, reduced operational costs,... [![image](https://afterdrive.alephee.com/hubfs/img_Blog_portada_cnh%20insdustrial.png)](https://afterdrive.alephee.com/en/blog/cnh-industrial-ecommerce-alephee-mercado-livre) [Success Stories](https://afterdrive.alephee.com/en/blog/tag/success-stories) ### [CNH Industrial boosts e-commerce with Alephee and Mercado Livre](https://afterdrive.alephee.com/en/blog/cnh-industrial-ecommerce-alephee-mercado-livre) CNH Industrial partners with Alephee and Mercado Livre to launch e-commerce stores for agricultural... [![image](https://afterdrive.alephee.com/hubfs/img_Blog_portada_tommasi.png)](https://afterdrive.alephee.com/en/blog/alephee-tommasi-ecommerce-digital-transformation) [Success Stories](https://afterdrive.alephee.com/en/blog/tag/success-stories) ### [Alephee and Tommasi: In Search of an E-commerce Boost](https://afterdrive.alephee.com/en/blog/alephee-tommasi-ecommerce-digital-transformation) Tommasi and Alephee revolutionize the automotive e-commerce sector with a 100% digital strategy,...