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Audio Episode • Duration 05:47
In this special episode, we explore how General Motors, Alephee, and Mercado Libre are revolutionizing the auto parts market in Latin America. From Argentina to Brazil, Chile, and Colombia, these three powerhouses are collaborating to drive the digital transformation of the automotive aftermarket.
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Join us for an exclusive tour of GM's Industrial Complex in Alvear, Santa Fe Province, where over 1.6 million vehicles have been produced in its 25-year history. With direct insights from leaders like Gastón Zelerteins (CEO of Alephee), Jonathan Saiegh (COO of Alephee), Carolina Gotter and Mariano Vainstein (Mercado Libre), and executives from General Motors, we discover how Industry 4.0 technology, dealer integration, and the opening of digital channels are setting a new standard in the industry.
We dive into the launch of Chevrolet's official parts website, the expansion of the Chevrolet Official Store on Mercado Libre, and how these actions create a more transparent, efficient, and secure shopping experience.
This episode provides an essential look into the future of e-commerce for auto parts, where innovation, strategic collaboration, and customer experience converge to define a new paradigm.
