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Marcopolo, a company specializing in buses, minibuses, parts, financial services and rail mobility, recognized the need to digitize its offerings...
In recent years, e-commerce has accelerated at an unimaginable pace. What was once expected to take up to ten years gained traction far sooner than anticipated.
Following market trends and aiming to offer a seamless consumer experience on digital platforms, Marcopolo felt the urgency to digitize its product catalog on one of the region’s leading marketplaces: Mercado Livre.
The Start of the Partnership
Marcopolo was introduced to Alephee through a referral from Mercado Livre one of our key partners. Both organizations now share a mission to help automotive businesses transform their current models.
Before migrating, Marcopolo already sold auto parts on a different marketplace. But Mercado Livre, which now represents 45% of Brazil’s e-commerce volume according to Morgan Stanley, offered greater visibility and sales potential.
Eduardo Crocoli, Post-Sales Coordinator at Marcopolo, explains: “We were already on another e-commerce platform, but we switched for greater visibility, easier shopping, and more options.”
With representation across all Brazilian states, Marcopolo aimed to expand its online outreach effectively.
Integration with Alephee
The integration process took approximately three months, requiring full commitment from both teams. Though already operating online, Marcopolo had to learn both Alephee’s and Mercado Livre’s platform specificities.
Cataloging proved to be one of the biggest challenges due to the volume and variety of products. Crocoli highlights: “It was a process that demanded time and expertise.”
Gaining Visibility and Efficiency
Once systems were in place, Marcopolo began leveraging the benefits of Alephee particularly centralized catalog, price and inventory management. Micheli Cemin, E-commerce Analyst, notes: “We managed to bring our catalog into a single platform, create complete listings with category-specific attributes, and generate BI reports to analyze e-commerce performance.”
All reports are delivered via visual dashboards or tables to support clear decision making and generate insight to further boost the brand’s visibility online.
Micheli adds: “Alephee excels thanks to the detailed information, strong platform interface, and tool mobility—especially during cataloging and Mercado Livre integration.”
Strategic Refinement of Listings
Crocoli points out: “Alephee helped us dive deeper into our product details to improve our listings on Mercado Livre, making them more precise and easier for new customers to discover.”
Marcopolo’s E-Commerce Model
Marcopolo’s B2C model focuses on end consumers. Through Alephee, the company ensures a smooth purchase journey: buyers can either receive products at home or pick up at physical stores.
After migrating to Mercado Livre, Marcopolo observed growth in both customers and sales volume.
About Marcopolo
Founded on August 6, 1949, in Caxias do Sul (RS), Marcopolo began as Nicola & Cia. Ltda., one of Brazil’s first bus body manufacturers. Today, it operates multiple factories producing buses, minibuses, parts, financial services and rail mobility solutions.
Over its 74-year history, the company has developed mobility solutions including Attivi (its first electric bus), and metro-rail products via Marcopolo Rail (VLT & people mover). Committed to decarbonization, Marcopolo has deployed over 700 electric and hybrid buses across Brazil, Colombia, Chile, Argentina, and Australia, and is currently demonstrating its Attivi Integral model in Brazilian cities.
In recent years, the company had success with its line of highway coaches, selling over 1,000 units in just 18 months. The G8 series alone generated R$530.9 million in net revenue in the second quarter of this year.
Join the E-Commerce Evolution
Alephee is a platform that connects and integrates brands, distributors, wholesalers, and retailers in the automotive sector, streamlining and centralizing digital cataloging and sales processes. Our mission is to simplify catalog creation and stock cycle management. We also provide real-time insights to help businesses make informed decisions and shape new strategies. Request a demo to discover more.
