By
In 2025, the Brazilian auto parts and motorcycle parts market is experiencing a period of strong expansion, driven by the growing demand for replacement parts and aftermarket services.
According to data from Precedence Research, the global online automotive aftermarket was estimated at US$ 224.5 billion in 2023 and is expected to reach US$ 745.9 billion by 2034, representing an average annual growth rate of 11.5%.
In Brazil, the sector is expected to generate R$ 269.5 billion in 2025, recording an increase of 5% compared to the previous year, according to Taís Paranhos, a trends specialist in New Retail.
The impact of digitalization on the sector
Digitalization has ceased to be a differentiator and has become a strategic factor for competitiveness. According to consulting firm Roland Berger, companies in the automotive sector that implemented digital processes observed productivity gains of up to 20% and a 15% reduction in operating costs, data presented during RioParts 2025 Trade Fair.
These advances range from the automation of routine processes—such as price updates, inventory control, and order issuance—to the adoption of integrated management platforms. The result is a more efficient, agile operation with lower margins of error, directly reflecting on customer satisfaction and company profitability.
Real cases of digital transformation
Practical examples of this transformation are already present among major players in the sector. According to RioParts 2025 Trade Fair, manufacturers have been using Internet of Things (IoT)-connected sensors to monitor machine performance in real time, preventing failures and optimizing production.
In e-commerce, auto parts retailers apply artificial intelligence–based recommendation systems, which analyze users’ purchase and search histories to offer personalized suggestions—an approach that significantly increases conversion rates.
At the national level, groups such as Fortbras, SK Automotive, and Pellegrino are examples of companies investing in technology, innovation, and smart logistics to meet the growing demand for parts and aftermarket services. According to a note published by AUTOPAR 2026, these companies stand out for combining broad portfolios, specialized technical support, and integrated digital operations, ensuring agility and efficiency for repair shops.
The digital future of the sector
With projections that 10% of the Brazilian vehicle fleet will consist of electric and hybrid vehicles by 2025, according to estimates from RioParts 2025 Trade Fair, the auto parts market needs to adapt quickly. Electrification requires new technical skills and a portfolio of specialized components, opening space for suppliers that invest in innovation.
In addition, emerging technologies such as 3D printing, artificial intelligence, and IoT are transforming the way parts are produced, distributed, and marketed. These tools enable everything from component customization to logistics optimization, making the supply chain more agile and connected.
The impact on the end user’s daily life
The digital transformation of sales does not only benefit large companies—it also reaches repair shops and end consumers. With integrated systems and digital catalogs, retailers have instant access to up-to-date information on parts availability and compatibility, accelerating decision-making and reducing purchasing errors.
For the end customer, this translates into faster, more accurate, and more transparent services, strengthening trust in brands and reinforcing the entire aftermarket chain.
The future of the aftermarket has already begun. Invest in technology, connect your brand with the new opportunities of the digital world, and be part of the transformation that is redefining the automotive sector in Latin America.
