In a market historically based on in-person relationships, Brazil’s auto parts sector is undergoing an unprecedented transformation. Large automotive groups such as Stellantis — which includes Fiat, Jeep, Peugeot, Citroën, and Ram — have begun strategically investing in selling original parts through digital channels, professionalizing their presence in marketplaces and raising the standard of customer service.

The partnership between Alephee and Stellantis, launched two years ago with a focus on digital transformation of the automaker’s sales, reinforces the importance of investing in e-commerce. Digital channels allow replacement shops to access genuine parts with more competitive prices, faster delivery times, and greater operational efficiency.

E-commerce as a growth engine for the auto parts sector

The Stellantis project, which began with Peugeot and Citroën and now includes other brands in the portfolio, demonstrates how the company is committed to serving future consumers.

According to Grand View Research, the Latin American automotive e-commerce market moved USD 6.39 billion in 2021 and is expected to reach USD 16.95 billion by 2028 — clear proof that buyers are increasingly adopting digital channels.

In this scenario, platforms capable of operating at scale will be essential to drive the next wave of growth in the sector.

USD 870 billion projected by 2026

A PagSeguro study indicates that Latin American e-commerce generated approximately USD 479 billion, with a projection to reach USD 870 billion by 2026 — a compound annual growth rate (CAGR) of about 21%.

The digital environment has been increasingly valued by both end consumers and wholesale buyers, thanks to its speed, product variety, and competitive pricing.

With this in mind, Stellantis encourages its dealerships to view e-commerce as a strategic channel. According to Leonardo de Abreu, E-commerce Business Analyst, some groups remain resistant, but many dealerships are investing in digital after observing the positive results achieved by nearby partners who have already adopted online platforms.

A scalable model for dealerships

To advance in e-commerce, Stellantis needed to completely transform its after-sales channel. Choosing Alephee as its partner was strategic: the company specializes in technology and software that optimize supply and sales strategies for automotive parts in digital channels.

The platform provides a complete solution for managing official brand stores and distributor operations on Mercado Livre.

This allows automakers and distributors to connect more easily with digital platforms, strengthening communication with dealerships and improving supply strategies.

Leonardo de Abreu highlights: “The results were significant. We went from a small group of dealerships with a minimal digital presence to more than 200 active sellers, operating in a unified way with specialized support.”

Three pillars that support the partnership

1. Expertise in the segment
Alephee works primarily with auto parts clients, offering highly specialized know-how.

2. Regional presence
Operations in Brazil, Mexico, and Argentina, and clients in Uruguay, Chile, Colombia, Peru, Ecuador, and the Caribbean.

3. Advanced integration
The only platform capable of handling the diversity of dealership DMS systems with full integration.

One of the differentiators is the ability to structure and maintain a robust catalog — more than 13,000 registered parts, including Jeep, Peugeot, and Citroën product lines, ready for online sales.

Leonardo reinforces: “No other integrator can guarantee compatibility on Mercado Livre like Alephee. The main reason we chose them is trust: the integrator is prepared to support the dealership.”

Accelerating logistics with the Fulfillment model

To stay ahead in the market, Stellantis continues to invest in logistics improvements. The company adopted a Fulfillment model operated by the automaker itself, ensuring faster deliveries and full control of the purchasing experience.

A specialized team supports dealerships in all states, increasing end-customer satisfaction and strengthening brand perception.

The South region — especially Santa Catarina and Rio Grande do Sul — stands out as the main hub, followed by São Paulo, which is strategic for Fiat, Jeep, Peugeot, and Citroën.

Building an increasingly solid partnership

The relationship between Alephee and Stellantis strengthens through ongoing support, active listening, technical expertise, and strategic alignment.

Over two years, several operational challenges were solved, making processes faster and significantly reducing the rate of complaints.

Leonardo highlights: “The Alephee team has deep expertise in e-commerce. It makes our work so much better. It’s an extremely positive point.”

With a highly qualified team and a strong focus on the auto parts sector, Alephee has established itself as a strategic partner — not just a platform. The company is a Platinum Partner of Mercado Livre and integrates with other marketplaces such as Shopee and, soon, Magazine Luiza.

This shared vision is driving expansion. Leonardo reveals that Stellantis plans to expand its e-commerce operations to Shopee as well, entering new territories and strengthening its position in the automotive segment.

Results and next steps

The operation began with only six dealerships selling online. Today, there are 214 sellers integrated into Alephee, with a goal of reaching 249 by the end of 2025.

According to Roseli Nunes, Partnership Manager at Alephee: “This partnership is just the beginning. In the coming years, the segment will be fully digitalized, with a broad and consolidated operation throughout Brazil.”