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In the highly competitive world of marketplaces, keeping your listings active and performing well requires more than just uploading images and prices. Ad moderation a quality control process applied by platforms like Mercado Libre can reduce visibility, interrupt sales, and even result in penalties for sellers.
According to Mercado Libre, over 500,000 listings are reviewed manually every week, and many of the moderation actions or violations result from simple mistakes like incorrect categories, poorly formatted titles, or missing compatibility information in auto parts listings.
What Triggers Ad Moderation?
Platforms like Mercado Libre use both algorithms and human reviewers to ensure the quality of listed products. The main reasons for moderation include:
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Product listed in the wrong category (e.g., motorcycle part listed as a home accessory);
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Vague or misleading descriptions;
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Images with watermarks, text, or low quality;
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Personal information in the listing (e.g., WhatsApp number, name, etc.);
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Product details that don’t match the actual item;
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Missing technical information.
In addition, listings without proper vehicle compatibility data are often considered irrelevant and lose visibility in search results or may be hidden entirely.
What Does This Have to Do with Auto Parts?
In the automotive sector, technical accuracy is everything. A missing detail about a part’s compatible model or year can lead to returns, negative reviews, and of course, ad moderation. With more than 85% of buyers lacking technical knowledge (according to Mercado Libre), clear information is essential.
How to Avoid Moderation and Keep Listings Active
Auto parts sellers must go beyond manual ad uploads. Experts recommend focusing on three pillars:
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Technical cataloging with full compatibility data;
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Bulk listings standardized for each sales channel;
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Most importantly: regular monitoring and review of listings.
Solutions like Alephee automate this process by directly connecting the seller’s technical catalog to the marketplace, validating the required compatibility fields for each channel, and dramatically reducing the risk of moderation.
The Hidden Cost of Moderation
Moderated ads suffer in performance. With less visibility, products lose top search positions and stores lose organic traffic. In marketplaces, where competition is fierce, that means losing sales to competitors who are better structured digitally.
