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The two-wheeler market is experiencing a historic moment in Latin America. In the first half of 2025, 2.8 million motorcycles were sold, an 18.8% increase compared to the same period of the previous year. The region stands out as the one with the highest sales growth worldwide, with Brazil, Colombia, and Argentina leading the podium.
The numbers speak for themselves: Brazil, the largest market in the region, grew 9% and is now among the top ten markets in the world. Colombia recorded a 33.9% jump in sales. Argentina surprised with a 48.7% increase, showing a resurgence after years of economic instability. Other countries, such as Chile (+128.9%) and Panama (+41.6%), also demonstrate the magnitude of this phenomenon.
Economic and social drivers behind the growth
The International Monetary Fund (IMF) estimates a 2.5% regional GDP growth for 2025, accompanied by a drop in inflation and historically low unemployment levels. In this context, the motorcycle is no longer just a means of transportation: it becomes an accessible and efficient mobility solution, as well as an economic engine that drives thousands of businesses and workshops connected to the industry.
Production also follows this trend: from 3.7 million units in 2012 to 4.9 million in 2024, consolidating Ibero-America as a strategic hub for the motorcycle industry.
Impact on indirect sales and e-commerce
More motorcycles on the streets mean greater demand for accessories, apparel, parts, technical services, and insurance, generating a chain of indirect sales that grows alongside the digitalization of commerce.
In this scenario, e-commerce emerges as a strong ally. Increasingly, consumers seek products and services online, creating opportunities for distributors, dealerships, and workshops that open themselves to digital channels.
Alephee: technology to boost business
Technological solutions like those offered by Alephee become essential to keep up with this transformation. Its digital ecosystem enables:
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Connecting manufacturers, distributors, and dealerships, simplifying wholesale stock and order management.
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Offering online catalogs of parts, accessories, and services, reaching end consumers directly.
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Opening new sales channels without the need to invest in owned inventory, accelerating customer service.
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Integrating physical and digital sales into a single system, optimizing the shopping experience.
In a rapidly expanding market, digitalizing and automating processes is a decisive competitive advantage.
Opportunity
The growth of motorcycles in Ibero-America represents not only a shift in mobility but also a unique opportunity for e-commerce and digital innovation. With solutions like Alephee, the sector has a strategic ally to transform this growth into a sustainable and scalable business model capable of connecting the entire value chain of the motorcycle industry.
