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For 25 years, buying online was rare. Today, according to Clarín, six out of ten Argentinians make at least one online purchase per month. E-commerce is no longer an alternative it has become a central part of consumption habits, covering everything from essentials to tourism, cosmetics, and sports. About 70% of these purchases are already made on mobile phones, consolidating mobile commerce as the main sales channel.
The engine behind this transformation
The driving force behind this shift was the creation of a robust ecosystem. Mercado Livre not only accelerated the digitalization of commerce in Argentina, but also supported its development with logistics infrastructure and with the creation of Mercado Pago, which completely transformed the way Argentinians buy and sell.
Today, this financial platform processes more than US$ 58 billion per quarter in the region and brings together more than 64 million unique users.
Opportunities and challenges of the present
With the arrival of artificial intelligence, the sector is facing a new phase of accelerated changes. From virtual assistants that guide buyers to systems that optimize logistics and recommendation processes, the shopping experience is being redefined day by day.
At the same time, the opening of markets and the entry of global competitors represent a new challenge for local brands: to differentiate themselves not only through price but also through value proposition, logistics, and customer experience.
Alephee: a bridge for integration
In this context, having tools that simplify digital business management becomes essential. Alephee, Platinum certified by Mercado Livre, emerges as the ideal solution to quickly integrate catalogs and operations of brands and sellers with marketplaces such as Mercado Livre, offering:
Centralized management of inventory and listings
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Smooth integration with marketplaces, reducing friction in the process.
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Dropshipping models to expand offering without the need for own stock.
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Scalability for SMEs and major brands seeking digital expansion.
The present
Argentine e-commerce is no longer a promise it is a reality.
With Mercado Livre and Mercado Pago as undeniable references, and with technological solutions such as Alephee supporting brands and sellers, the country’s digital ecosystem enters a new phase of expansion one in which trust, technological interaction, and shopping experience will define who leads the next chapter of e-commerce in the region.
