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Alephee, a startup specialized in digitizing the automotive aftermarket supply chain, has just been awarded the 2025 Golden Seal from Cubo Itaú, one of the most prestigious recognitions in Latin America’s innovation ecosystem. The award celebrates startups that stand out for their innovation, impact, and growth trajectory within the entrepreneurship hub.
The company was selected to join Cubo Itaú in March 2024 based on criteria such as market traction and scalability. Since then, it has accelerated projects, formed strategic partnerships, and expanded its presence in the country. For Alephee’s CEO, Gaston Zelerteins, this recognition is proof they are on the right path.
“Receiving the Golden Seal is more than an achievement — it’s a confirmation that we’re creating real impact and connecting opportunities across Latin America. We thank Cubo Itaú for believing in our potential and all the partners who walk this journey with us,” he says.
Transforming the auto parts sector in Latin America
Founded in 2018 in Argentina, Alephee’s mission is to transform the automotive aftermarket industry by optimizing the digital supply and sale of parts. Since its creation, the company has connected with over 300 brands and distributors such as General Motors, BMW, Stellantis, Bosch, Pirelli, Bridgestone, Valeo, and Shell, among others — supporting more than 48,000 resellers to sell online via Mercado Libre and other marketplaces.
Alephee’s journey includes key milestones like participating in the YCombinator global program in 2021 and receiving strategic U.S. investments that supported its fast, sustainable expansion into Brazil, Mexico, Argentina, Chile, Colombia, Peru, Ecuador, and Uruguay.
The power of a connected community
M ore than technology, Alephee believes in the strength of the community it has built over the years — made up of customers, partners, and talent. This sense of collaboration was also highlighted by Marcella Falcão, Head of Corporates and Investors at Cubo.Network: “We are excited to celebrate an alliance between Cubo Itaú and Alephee that will broaden opportunities for the automotive aftermarket industry throughout Latin America.”
Today, Cubo Itaú gathers more than 500 startups, 100 corporations, and dozens of investors, offering an environment conducive to innovation and growth. According to Zelerteins, the connection with Cubo has been crucial to accelerating Alephee’s mission:
“Together with our clients, we build digital supply and sales solutions for the automotive sector. Being at Cubo gives us access to the right tools to take these solutions even further.”
The future of e-commerce is just beginning
By celebrating the Golden Seal, Alephee reinforces its commitment to the digital transformation of the automotive sector and to the sustainable development of B2B e-commerce in the region.
“We’re grateful to all our clients for trusting Alephee to boost their businesses. The future of e-commerce is only beginning, and we’re ready to lead this change.” — Gaston Zelerteins
