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FCA, through its FIAT and JEEP brands, transforms the after-sales experience in the automotive industry.
FCA – Fiat Chrysler Automobiles officially launches the JEEP Official Store on the Mercado Libre platform to promote the sale of auto parts with new shopping experiences. After the launch of the Fiat Mopar Official Store in October 2018, the after-sales service unit continues to innovate by connecting its dealerships as pickup points — a new experience for consumers. In this way, the automaker redesigns its product sales and logistics processes, integrating its commercial chain.
The ally to boost sales
Alephee provides the technological platform that enables FCA’s objectives and supports the automotive group in its transformation and innovation plans in the region. The project covers, in addition to Argentina, the markets of Chile, Colombia, Uruguay, and Peru. Solucionet, an e-commerce consulting and operations company, is responsible for ensuring the quality of the shopping experience and guiding digital strategies.
FCA, a company that evolves through teamwork
FCA – Fiat Chrysler Automobiles is an Italian-American multinational corporation and the world’s eighth-largest automobile manufacturer. The group was formed in October 2014 through the merger of Fiat and Chrysler under a new holding company.
In October of last year, the company, together with Mercado Libre, AlephCRM, and Solucionet, launched the Fiat Mopar Official Parts and Accessories Store. Now, the same team is expanding its bet with the launch of the Jeep Mopar Official Store, bringing an innovative business concept focused on delivering the best service and customer care.
Guillermo Mancini, from the Mopar Marketing team and responsible for FCA’s After-sales e-commerce project, summarizes: “The experience was unique for everyone: together with a great FCA team, our strategic partner Mercado Libre, and our suppliers Aleph CRM and Solucionet, we managed to build a sustainable business model. The model includes our entire network of official Fiat and CJDR (Chrysler, Jeep, Dodge, RAM) dealerships as pickup points across the country, offering customers a differentiated value proposition compared to the competition.”
For his part, Agustín Roggio, responsible for the parts category at Mercado Libre Argentina, confirms: “No one better than the brand itself (Jeep) to offer a complete value proposition to our customers; offering not only the full catalog of parts and accessories but also involving the dealership network as pickup and installation points with factory warranty.”
FCA has two solutions implemented: Alephee Brand, the solution that enables product catalog management, price list creation, and inventory updates to keep the entire commercial chain synchronized; and two Alephee Official Store modules for managing the official stores — one for FIAT and another for JEEP — which keep information synchronized with Mercado Libre’s platform with every catalog, price, and inventory update.
At AlephCRM, we are extremely grateful and committed to being part of the structural transformation of the automotive industry and for the trust FCA has placed in us in this new era of e-commerce.
