By
Alephee, the digital platform that connects brands, wholesale distributors, and retailers, continues to grow across the region.
After paving the way in Argentina’s automotive industry—enhancing the online shopping experience for users of leading brands like Bridgestone (see our blog article Bridgestone prepares its specialists to offer the best online shopping experience with delivery to over 100 tire shops ), Alephee has now entered the Peruvian market.
In partnership with Mercado Libre, Alephee launched Volkswagen’s Official Store in Peru, through Euromotors, the brand’s importer and representative in the country. Euromotors is responsible for operating and monitoring the store’s activities through the Alephee Brand solution, which enables brands to design an e-commerce strategy, operating their official store in-house or through outsourcing, including retail channels as pickup points.
Volkswagen’s new Official Store is now live in Peru, with 342 published products across roughly 40 categories, all officially cataloged by Alephee. It also features 8 pickup points in addition to the main address.
Luis Peraza, Head of Parts and Accessories at Euromotors S.A., shared his vision for the project: “Part of Euromotors’ vision is to anticipate customer needs, and based on that, we launched several digital transformation projects. One of them was to open an online sales channel for spare parts, specifically to reach a market that today looks to meet its needs through this channel.
We took advantage of the benefits of being on a marketplace like Mercado Libre to launch this project, and it’s been a great learning experience—understanding and measuring what the customer needs and adjusting accordingly. We trust that the online market in the automotive sector will continue growing, and we will be ready for it!”
Gaston Zelerteins, CEO of Alephee, echoes Luis’s words and adds: “The automotive industry kicked off innovation projects, and we are proud to continue rolling out the Alephee platform throughout the region, supporting the future commercial strategies of brands and dealerships.”
What are Pick Up Points?
As in the Argentine market, Alephee brings this innovation to Peru: brands, through their official stores, can now offer multiple addresses in different locations where products can be picked up. Mercado Libre users can make purchases and choose the most convenient pick-up location. This functionality—called pick up points—is possible thanks to the integrated management between Alephee and the Mercado Libre platform.
About Volkswagen
Volkswagen was founded in Berlin in 1937 with the launch of the iconic family car known as the “Beetle.” The company’s production grew rapidly during the 1950s and 1960s. In 1965, Volkswagen acquired Auto Union, which later produced Audi’s first post-war models.
In the 1970s, Volkswagen launched a new generation of front-wheel-drive vehicles, including the Passat, Polo, and Golf—the latter becoming its best-selling model. The company acquired a controlling stake in SEAT in 1986, making it its first non-German brand, and later acquired Škoda in 1994, Bentley, Lamborghini, and Bugatti in 1998, Scania in 2008, and Ducati, MAN, and Porsche in 2012. Volkswagen’s operations in China grew rapidly over the past decade, becoming the company’s largest market.
In the 2018 fiscal year, Volkswagen reported €6.638 billion in profits, with €230.682 billion in annual revenue—a 6.2% increase from the previous year.
About Euromotors and the Peruvian Market
Euromotors has been active in the Peruvian market for 25 years. In the early years, new vehicle sales in the country were around 10,000 units per year. Today, that number is approximately 170,000 units. With the Volkswagen brand alone, the company went from selling 300 to 4,824 vehicles (including passenger and light commercial) in 2017.
