---
title: "2025 retrospective: Scale, innovation, and new milestones for the latin american aftermarket"
description: "2025 Retrospective: Scale, Innovation, and New Milestones for the Latin American Aftermarket"
image: https://afterdrive.alephee.com/hubfs/PORTADA%20After%20Drive%20-%20Highlights%202025%20-%20Alephee.png
---

## [![Alephee ](https://afterdrive.alephee.com/hs-fs/hubfs/Stick%20logo%20-%20%20250%20x%20101%20PX-1.png?width=600&height=242&name=Stick%20logo%20-%20%20250%20x%20101%20PX-1.png "Alephee ")](https://afterdrive.alephee.com/es/)

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![](https://afterdrive.alephee.com/hubfs/PORTADA%20After%20Drive%20-%20Highlights%202025%20-%20Alephee.png)

### The year 2025 marked a true turning point for the automotive and aftermarket ecosystem in Latin America.

In a scenario increasingly driven by data, operational efficiency, and digital integration, Alephee consolidated its role as a strategic link between brands, distributors, sellers, and sales channels.

This consolidation is reflected both in results and in market perception. The year’s numbers translate this evolution: USD 400 million in GMV, more than 20,000 active sellers—who sell online and also act as buyers on B2B portals—270 active brands and distributors, and an ecosystem that already brings together 3.3 million catalogs. More than growth, these indicators reveal maturity—of the model, of the technology, and of long-term vision.

This progress was driven by strategic partnerships with the main players in the market. Integrations with marketplaces expanded the reach and capillarity of operations, while connections with management systems focused on the businesses of automakers and dealerships—such as Linx, NBS, Dealernet, Sercon, and Oversoft—strengthened clients’ technological and operational foundations. This integrated perspective is perceived daily by those who operate the platform.

Another milestone of 2025 was Alephee’s progress in strategic alliances aimed at scalability and technological innovation, with artificial intelligence as a central pillar of our strategy. In partnership with AWS, we continued to evolve in the development of robust and scalable technological solutions, driven by data and AI. We also became part of the OpenAI Forum, a space for discussion and analysis on the impact of artificial intelligence on companies and markets in Latin America. In addition, we began the year as partners of the NVIDIA Startup Program, strengthening our role in innovation and applied technology. Among the innovations developed are the B2B portal with an intelligent auto parts search engine—capable of locating products both by description and by vehicle compatibility—and the automated process for catalog creation and updating, which brought greater agility, accuracy, and scale to operations.

The value proposition of Alephee also expanded beyond technology. Throughout the year, the company restructured its relationship and support channels, including an e-learning portal focused on continuous training, as well as dedicated service channels and a strategic follow-up model designed to support business objectives and the evolution of clients’ e-commerce operations.

![Highlights Alephee 2025 ENG - img-01](https://8311758.fs1.hubspotusercontent-na1.net/hub/8311758/hubfs/Highlights%202025/Highlights%20ENG/Highlights%20Alephee%202025%20ENG%20-%20img-01.png?width=1200&length=1200&name=Highlights%20Alephee%202025%20ENG%20-%20img-01.png)

![Highlights Alephee 2025 ENG - img-02](https://8311758.fs1.hubspotusercontent-na1.net/hub/8311758/hubfs/Highlights%202025/Highlights%20ENG/Highlights%20Alephee%202025%20ENG%20-%20img-02.png?width=1200&length=1200&name=Highlights%20Alephee%202025%20ENG%20-%20img-02.png)

![Highlights Alephee 2025 ENG - img-03](https://8311758.fs1.hubspotusercontent-na1.net/hub/8311758/hubfs/Highlights%202025/Highlights%20ENG/Highlights%20Alephee%202025%20ENG%20-%20img-03.png?width=1200&length=1200&name=Highlights%20Alephee%202025%20ENG%20-%20img-03.png)

![Highlights Alephee 2025 ENG - img-04](https://8311758.fs1.hubspotusercontent-na1.net/hub/8311758/hubfs/Highlights%202025/Highlights%20ENG/Highlights%20Alephee%202025%20ENG%20-%20img-04.png?width=1200&length=1200&name=Highlights%20Alephee%202025%20ENG%20-%20img-04.png)

![Highlights Alephee 2025 ENG - img-05](https://8311758.fs1.hubspotusercontent-na1.net/hub/8311758/hubfs/Highlights%202025/Highlights%20ENG/Highlights%20Alephee%202025%20ENG%20-%20img-05.png?width=1200&length=1200&name=Highlights%20Alephee%202025%20ENG%20-%20img-05.png)

![Highlights Alephee 2025 ENG](https://8311758.fs1.hubspotusercontent-na1.net/hub/8311758/hubfs/Highlights%20Alephee%202025%20ENG.png?width=1200&length=1200&name=Highlights%20Alephee%202025%20ENG.png)

![Highlights Alephee 2025 ENG - img-06](https://8311758.fs1.hubspotusercontent-na1.net/hub/8311758/hubfs/Highlights%202025/Highlights%20ENG/Highlights%20Alephee%202025%20ENG%20-%20img-06.png?width=1200&length=1200&name=Highlights%20Alephee%202025%20ENG%20-%20img-06.png)

![Highlights Alephee 2025 ENG - img-07](https://8311758.fs1.hubspotusercontent-na1.net/hub/8311758/hubfs/Highlights%20Alephee%202025%20ENG%20-%20img-07.png?width=1200&length=1200&name=Highlights%20Alephee%202025%20ENG%20-%20img-07.png)

![Highlights Alephee 2025 ENG - img-08](https://8311758.fs1.hubspotusercontent-na1.net/hub/8311758/hubfs/Highlights%202025/Highlights%20ENG/Highlights%20Alephee%202025%20ENG%20-%20img-08.png?width=1200&length=1200&name=Highlights%20Alephee%202025%20ENG%20-%20img-08.png)

![Highlights Alephee 2025 ENG - img-09](https://8311758.fs1.hubspotusercontent-na1.net/hub/8311758/hubfs/Highlights%202025/Highlights%20ENG/Highlights%20Alephee%202025%20ENG%20-%20img-09.png?width=1200&length=1200&name=Highlights%20Alephee%202025%20ENG%20-%20img-09.png)

![Highlights Alephee 2025 ENG - img-10](https://8311758.fs1.hubspotusercontent-na1.net/hub/8311758/hubfs/Highlights%202025/Highlights%20ENG/Highlights%20Alephee%202025%20ENG%20-%20img-10.png?width=1200&length=1200&name=Highlights%20Alephee%202025%20ENG%20-%20img-10.png)

This close commitment is reflected in the practical experience of partners:* “At Alephee, we found an ally and a first-class integrator. We participated in training sessions, attended conventions, and we are certain that, among integrators from different segments, Alephee is one of those that is always present.”* Diego Orazi, commercial director, Autonáutica.

The year was also marked by the launch of [After Drive](https://afterdrive.alephee.com/pt), the first magazine in the automotive sector with an exclusive focus on the aftermarket, reaching audiences across Latin America. The publication was created as a new space for content, analysis, and connection among industry professionals.

The platform also evolved with new features and improvements, such as automation of Mercado Livre’s logistics process, new price management options, advances in catalog integration and usage, a new listing update engine, and continuous improvements to the AI-based intelligent search. More than a numerical balance, 2025 leaves as its legacy the consolidation of a robust, collaborative ecosystem prepared for the challenges and opportunities of the future of the Latin American aftermarket.

![Gastón Zelerteins](https://afterdrive.alephee.com/hubfs/ph-gaston-zelerteins-cut-1.png)

[Gastón Zelerteins](https://afterdrive.alephee.com/en/blog/author/gastón-zelerteins)

 Systems graduate, entrepreneur, and dreamer. Co-founder and CEO at Alephee.

### Why is the automotive sector learning to grow together?

<https://afterdrive.alephee.com/en/blog/why-automotive-sector-growing-together> 

[**Previous article ](https://afterdrive.alephee.com/en/blog/why-automotive-sector-growing-together)

### Alephee and Stellantis together in the future of automotive e-commerce

<https://afterdrive.alephee.com/en/blog/alephee-stellantis-automotive-ecommerce-innovation> 

[Next article** ](https://afterdrive.alephee.com/en/blog/alephee-stellantis-automotive-ecommerce-innovation)

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  ### [Convención Stellantis Parts & Services reúne a socios y concesionarios](https://afterdrive.alephee.com/es/blog/convenção-stellantis-parts-services-reúne-parceiros-e-concessionários)
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  [E-commerce](https://afterdrive.alephee.com/es/blog/tag/e-commerce)
  
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