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A landmark event in digital trends
At the fifteenth edition of Social Media Day Buenos Aires, held in June 2025, more than 1,200 attendees and 2,000 online viewers explored the latest trends in artificial intelligence, digital marketing, social media, and technological innovation. Throughout the event, key insights were shared to better understand the present and future of the digital ecosystem:
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Music marketing and entertainment: the power of social networks in the cultural industry.
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Strategies with content creators: proximity, credibility, and cultural relevance as attributes that enhance campaigns.
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Data and decisions: the importance of contextualizing information to guide strategies.
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Artificial intelligence in communication: the value of the human factor in applying AI tools.
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New advertising formats: creativity and technology as the formula to capture consumers’ attention.
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Influencers and brands: Argentine users spend an average of 3 hours a day on social networks and e-commerce platforms; 36% of their digital time is concentrated there.
In addition, the most frequent user actions were highlighted: searching, scrolling, streaming, and shopping.
Impact on the automotive market
For the automotive sector, these digital trends represent a strategic opportunity. The longer user engagement on online platforms drives indirect sales of automotive products such as spare parts, lubricants, tires, and accessories.
Having digital catalogs available online 24/7 becomes a competitive advantage: consumers expect to browse and visualize products anytime, from any device.
Alephee as a strategic ally
The digitalization of consumption and the rise of social commerce make the marketplace an essential channel for the automotive industry. This is where Alephee positions itself as a key intermediary:
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Enables publishing and updating of online catalogs in real time.
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Streamlines management and automates product uploads on Mercado Libre.
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Facilitates 24/7 product visibility, increasing exposure and sales opportunities.
Ultimately, what begins as a marketing and social media trend turns into a concrete tool for the automotive sector: growing online demand and digital solutions that transform visibility into effective sales.
