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The Chinese automaker consolidates its presence with strong network expansion and leadership in electrified vehicles.
GWM (Great Wall Motor) recorded an impressive 154% growth in the Brazilian market in 2024, with 29,218 units sold, compared to 11,479 the previous year. This surge reinforces the rise of Chinese brands in the country, especially in the plug-in hybrid and electric vehicle segment, where GWM has been consistently standing out.
One of the key pillars of this performance was the accelerated expansion of the dealership network: by reaching 100 points of sale in Brazil, the manufacturer significantly expanded its reach. The network now includes 79 full dealerships and 21 stores located in shopping malls, allowing for greater proximity to consumers. In December alone, 12 new units were opened in cities such as Florianópolis (SC), Recife (PE), Indaiatuba (SP), and Rondonópolis (MT).
The growth strategy is supported by strategic partnerships with local automotive groups, boosting the brand's presence in key regional markets. Furthermore, GWM has been heavily investing in technological innovation, connectivity, and customer competitive experience differentiators in today’s mobility landscape.
Among the most successful models, the Haval H6 has become one of the best-selling hybrids in Brazil, winning awards and recognition in the industry. Meanwhile, the electric Ora 03 ended its first year in the country among the top sales leaders in its category, signaling strong public acceptance of 100% electric vehicles.
For 2025, the outlook is even more ambitious: with the start of national production at the Iracemápolis (SP) factory, GWM plans to launch new models and expand its after-sales services, reaffirming its long-term commitment to Brazil.
