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E-commerce in Brazil continues to grow rapidly. In 2024, the sector generated R$ 204.3 billion in revenue, up 10.5% from the previous year. A total of 414.9 million orders were placed, with an average ticket of R$ 492.40.
For 2025, the Brazilian eCommerce Association (ABComm) projects revenue of R$ 234.9 billion, with an average ticket of R$ 539.28 and 435.6 million orders.
This scenario presents a major opportunity for the automotive replacement market, which can leverage digitalization to reach new customers and boost sales.
How to make replacement parts stand out online
For brands, distributors, and retailers selling auto parts, product presentation is key. High-quality, well-lit images build customer trust. Just as important, digital catalogs should be well-organized and include clear compatibility information (model, year, engine, version, and part location) to avoid purchase errors and returns.
Bundled kits and video content: a competitive edge
An effective strategy is to offer product kits (such as brake pads + rotors or filters + oil) at a more attractive price than buying each item separately. Additionally, demo, installation, or unboxing videos help customers better understand the product and improve conversion rates. Manufacturers like SKF and Monroe have successfully used this approach in digital environments.
Customer interaction: service that builds trust
Answering questions on sales channels (such as marketplaces and social media) is essential to create customer relationships and increase conversion. Unanswered inquiries can undermine confidence especially in technical categories like auto parts, where correct product application is critical.
A constantly updated digital storefront
Keep your website or sales channel fresh with new arrivals, promotions, and product launches. Just like a physical store window, the online "showcase" must constantly change to attract returning and new buyers. High-turnover items should be highlighted on the homepage.
Aftermarket: the key to customer loyalty
In the auto parts segment, the aftermarket determines whether a customer will return. Monitoring feedback, responding to reviews on marketplaces, and offering prompt support strengthens trust. Small gestures like future purchase discounts or proactive issue resolution can make a big difference.
The digitalization of the automotive replacement sector is here to stay. Brands that organize their catalogs, automate operations, and prioritize customer experience are better positioned to grow in a fast-evolving market.
