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With 56 years of history in the Argentine market, Autonáutica has established itself as a leading distributor, offering a portfolio that ranges from batteries and brakes to lubricating oils. Its strategy has always been clear: partnering with national and international brands. Today, it represents more than 40 top-tier brands such as SKF, Bosch, Dayco, Luk, INA, Philips, and Wix, ensuring quality and innovation for the market.
With a strong name in the sector, Autonáutica strengthened its digital presence and expanded its commercial results. The partnership with Alephee was essential to enhance its online operation, optimize supply, and drive digital sales. From catalog digitalization to the professionalization of its Mercado Libre store and buyer management, the company modernized key processes to ensure an efficient and reliable operation.
The strategic partner for selling auto parts to distributors and workshops
In 2018, Autonáutica took its first steps into the digital world by opening its official store on Mercado Libre. What started as a visibility strategy quickly evolved into a solid, profitable, and professional sales channel.
This transformation process led the company to seek technological solutions that would allow it to scale its operation. That was when it discovered Alephee, a solution that delivers agility, reliability, and constant support at every stage of the journey.
With the continuous growth of e-commerce and increasingly demanding consumers, Diego Orazi, from Autonáutica’s Commercial and Digital Sales Department, highlights the importance of having the right partners to evolve the business model.
Among Alephee’s solutions, Diego particularly emphasizes the support and technology that enable digital catalog management, up-to-date vehicle compatibility maintenance, full sales process management, and access to reports for data analysis and performance optimization. According to him, “All the technology Alephee provides helps us greatly to streamline our work and allows us to be faster in e-commerce operations.”
From an official store to a complete digital ecosystem
Autonáutica’s digital leap was truly comprehensive. With a catalog of more than 5,000 products, the company implemented a system that not only facilitates sales but also transforms how it relates to its sellers.
For Autonáutica, selling is just as important as maintaining close contact and being readily available to provide the necessary support at the right time. Thanks to this model, combined with a well-structured digital catalog, the company operates under a dropshipping system, bringing much greater agility to sales logistics.
Digital catalog: a strategic tool
The fully updated and synchronized digital catalog has become a key pillar of the company’s strategy. Each product includes photos, complete attributes, vehicle model compatibilities, and detailed descriptions, ensuring a precise and reliable purchasing experience.
Everything that was once available only in physical catalogs can now also be found online. With integration to Alephee, Autonáutica can publish products in just a few minutes, with complete information, while maintaining automatic updates across all sales channels and managing prices, inventory, and segmentation from a single place.
Dropshipping: efficiency and scalability
The dropshipping-based business model was identified by Autonáutica as an essential tool to integrate its sellers into the digital ecosystem. Each seller can access the catalog, view available inventory, and offer products without the need to hold their own stock, selling efficiently across multiple channels.
Discover Autonáutica’s story
This flexibility not only optimizes operations but also significantly expands business opportunities, enabling scalable growth. Thanks to this strategy, Autonáutica grew from 30 monthly orders to more than 400, achieving consistent growth in both sales and its partner network.
Proximity and trust as keys to success
With more than six years of e-commerce experience and an official Mercado Libre store, Autonáutica now offers more than 1,714 products and works with over 100 sellers alongside the brand. This model has enabled the company to build strong relationships with clients and partners.
For Diego, this closeness has been and continues to be essential to expanding the company’s presence nationwide. According to him, “Our market differentiator lies in personalized service and the trust built with sellers and suppliers.”
This partnership enabled the development of a structure that ensures agile service, strengthens partner relationships, and prevents stock shortages.
Healthy, purpose-driven growth
Founded in Bahía Blanca, the company operates in strategic cities such as Mendoza, Rosario, and Mar del Plata. Over the coming months and years, the goal is to continue expanding into new regions, getting even closer to consumers and meeting their needs with greater agility.
When discussing the possibility of increasing the number of sellers to expand operations, Diego acknowledges the importance and impact of this strategy. However, he emphasizes that proximity and partnership with each ally are fundamental, as they allow for personalized follow-up and continuous support in the face of questions or challenges.
In this context, Diego highlights the importance of having Alephee as a strategic ally in this healthy and planned growth. “Alephee is more than a strategic partner: it is a team that is always innovating and pushing us to continue growing and transforming.”
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