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The tire market has shown steady growth in recent years. According to a report by Fortune Business Insights, this segment is expected to reach USD 578.57 billion in the coming years, driven by technological advancements, demand for greener solutions, and the aging vehicle fleet, particularly in Latin America.
Online sales boom: a growing opportunity
Tire sales through digital channels have gained ground over traditional models. In Argentina, for instance, the e-commerce of tires reached USD 1.38 billion in 2020, with a compound annual growth rate (CAGR) of 6.8% from 2022 to 2026, according to data from Statista and Research and Markets.
This dynamic reflects a significant shift in consumer behavior, where workshops, retailers, and end-users increasingly choose online platforms to purchase parts and services.
Benefits of the digital channel
- Expanded reach: brands can access regions where they previously lacked physical presence.
- Cost reduction: less reliance on physical stores means lower fixed expenses.
- Real-time data: digital platforms allow better understanding of buyer behavior and more precise commercial strategies.
Ongoing challenges
- Logistics and distribution: the size and weight of tires make transportation costly.
- Stock management: accurate demand forecasting is essential to avoid shortages or surpluses.
- Online competition: with more options available, differentiation and profit margins become more complex.
What’s next for the industry?
Digitizing the sales channel is no longer a trend—it’s a necessity for staying competitive. Companies that automate pricing, integrate catalogs, and optimize logistics are more likely to retain customers and scale their operations.
