Official Multiseller Store on Mercado Libre: the key to accelerating business

In Latin America, the auto parts industry is undergoing an unprecedented digital transformation. As e-commerce continues to grow in the region, more and more brands are joining platforms like Mercado Libre to expand their commercial reach. In this context, Official Multiseller Stores are emerging as one of the most effective strategies to enter the online channel and connect with a network of distributors and end consumers. 

A trend-setting case is Renault, which, in partnership with the integration platform Alephee, launched its own official multiseller store. This model allowed the company to centralize operations, publish products with specific vehicle compatibilities, and scale regionally with efficiency. 

Auto parts e-commerce on the rise: context and opportunities 

According to recent data, nearly 20% of Mercado Libre sales in certain markets come from the auto parts sector. This growth is partly explained by a structural phenomenon: the aging vehicle fleet in Latin America, with averages exceeding 15 years in countries such as Argentina and Mexico. This reality drives demand for spare parts for vehicles still in circulation, creating fertile ground for digital auto parts sales. 

What is an Official Multiseller Store? 

An Official Multiseller Store on Mercado Libre allows brands and manufacturers to offer their product catalog through multiple authorized sellers, while maintaining control over branding, pricing, and commercial conditions. Unlike a traditional or individual store, this model respects the distribution chain and enables dealers, distributors, or resellers to sell under the umbrella of the official brand. 

Concrete benefits of the multiseller model 

The main benefits of operating under this format include:

• Greater visibility and positioning within the marketplace.

• Customized page with brand identity (logo, banners, exclusive design).

• Priority technical support and direct contact with Mercado Libre’s commercial team.

• Exclusive search filters for official stores, increasing conversion opportunities.

• Real-time connection with a digital catalog to manage compatibilities, stock, and prices from a single platform. 

What is required to open an official store? 

Mercado Libre sets minimum requirements to achieve Official Store status, including: 

• At least 4 months of activity on the platform. 

• Maintaining a positive (green) reputation. 

• Less than 3% of canceled sales and under 15% of delayed deliveries. 

• Lowering the rate of claims requiring mediation.

Alephee, the strategic ally for the auto parts industry 

Alephee is positioned as the leading integrator for the automotive sector in Latin America. Its platform allows the creation and management of a digital catalog with vehicle compatibility, connection with the entire commercial network, and streamlined bulk publishing in marketplaces. In addition, it provides tools for regional projects and is a certified Platinum provider by Mercado Libre. 

The Renault case is illustrative: the automaker created an Official Store with more than 5,000 available products, including accessories and services. With Alephee, the brand structured its catalog, automated operations, and regionalized its value proposition in the online channel. 

A strategic bet for brands 

Creating an Official Multiseller Store on Mercado Libre is more than a commercial decision; it is a strategic bet on the digitalization of the auto parts industry. With tangible benefits, technical support, and a favorable context, brands that take this step will be better prepared to compete in the new digital automotive commerce landscape in Latin America.