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Growth and its impact on the replacement market
Brazil is undergoing a significant mobility transformation, driven by the increasing adoption of electric and hybrid vehicles. With optimistic projections for the coming years, these models are expected to gain considerable share in the national market. This shift directly affects the automotive supply chain, especially the auto parts sector, which will need to meet the growing demand for specialized components.
Shifts in part demand and the need for technical updates
Unlike combustion engines, electrified vehicles require different parts — including electrical systems, batteries, inverters, and regenerative brakes. This requires distributors, repair shops, and retailers to update their catalogs, stock systems, and technical expertise. Offering detailed applications by model and version will be essential to ensure fast service and avoid part selection errors.
Digitalization as a key enabler in the supply chain
Digitalization plays a decisive role in this adaptation process. Platforms that integrate catalogs, sync inventory, and update pricing in real time allow for a more structured supply of parts for new models. They also make it easier for repair shops and consumers to access products via marketplaces, improving speed, reach, and accuracy. Companies already using this approach report significant improvements in operational efficiency and sales.
Trends and opportunities for the aftermarket
As maintenance intervals for electric vehicles become longer and the need for mechanical intervention decreases, the aftermarket will shift toward greater specialization. Repair shops that invest in proper tools, technical training, and integration with digital catalogs will be better prepared to meet this new demand. There will also be opportunities for manufacturers that develop product lines tailored to electrified vehicles.
How Alephee supports this transition
The Alephee platform helps structure catalogs by model and version, distribute technical applications with precision, integrate with ERPs, and publish automatically on major sales channels. This ensures agility, up-to-date data, and greater competitiveness for companies operating in the automotive aftermarket.
Electrification is an irreversible trend, and the auto parts businesses that invest early in structure, knowledge, and digitalization will be best positioned to lead the next chapter of Brazil’s aftermarket evolution.
