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Digitalization in the Brazilian retail sector continues at a fast pace. According to ABComm (Brazilian Association of E-Commerce), e-commerce is expected to reach around R$ 224.7 billion in 2025, driven by 16% growth in 2024.
However, in the auto parts sector, digital adoption is still in its early stages: only 6% to 7% of replacement part sales are made online, according to Roland Berger. This scenario exposes a gap between the market’s potential and reality — and presents a concrete opportunity for manufacturers, distributors, and workshops to structure themselves with digital catalogs, integrated inventories, and real-time pricing, ensuring greater efficiency and competitiveness.
1) Easy to get started
Creating a digital sales channel today is more accessible than opening a physical store. Several specialized platforms provide ready-to-use infrastructure, allowing companies to publish their catalogs online with a low initial investment.
2) Open 24/7
An online store does not depend on business hours. This means a mechanic can look for a part at night or on a weekend and complete the purchase at the most convenient time.
3) Nationwide reach
Geographical barriers disappear. Companies that previously sold only locally can now deliver to different regions of the country, increasing their customer base.
4) Multiple payment options
By integrating the online store with various payment methods — such as bank slip, credit cards, PIX, and digital wallets — buyers have more options, increasing the chances of conversion.
5) Integration with other service channels
Even without social media, it is possible to integrate operations with channels like email, website chat, and phone or messaging app support. This facilitates customer support, exchanges, and resolution of inquiries.
6) Reduced cart abandonment
The digital environment gives buyers autonomy. By browsing calmly, comparing products, and checking technical information at their own pace, consumers feel more confident in their purchase decisions.
7) Faster returns and exchanges
Digitalization allows the returns or exchange process to be initiated simply and tracked. Automated platforms make service faster and more transparent.
8) Data to understand your customer
E-commerce enables the collection of strategic data. By monitoring which products are in demand, access times, and browsing behavior, companies can adjust their offerings and improve campaign performance.
Companies already operating in the auto parts sector that decide to digitalize their catalogs, automate inventories, or publish real-time prices not only keep up with the market — they position themselves ahead.
This transformation is already a reality among manufacturers and distributors seeking to optimize their operations and better serve their business partners.
If you are considering this change, start by organizing your catalog efficiently and keeping it up to date. This is the first step to competing more strongly in an increasingly digital market.
